The Mensa award winning game, Fluxx, developed by Looney Labs, needed design and direction for its newest incarnation, a four player board game. Fluxx The Board Game, fits well into the established Fluxx family while distinguishing itself as a new, exciting direction for the brand.
In order to help promote Fluxx in Target stores, its biggest retailer to date, a responsive microsite was developed which showcases the entire Fluxx product line. The site incorporated styles from each of it’s ever-changing games, as well as a modular newsletter template that allows Looney Labs to connect directly with their fan base on a regular basis.